RÆBURN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RÆBURN's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RÆBURN.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RÆBURN
App Name : RÆBURN
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Christopher Raeburn Limited
Publisher : Instagram,Facebook,Tower Defense King
Total creative ads during the time period : 71
Duration : 87
Popularity : 6,306
Check ASO Keywords of RÆBURN
2. RÆBURN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RÆBURN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RÆBURN in the recent period. As of 2021-03-08, among the RÆBURN‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 38.89%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, RÆBURN's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.64%,
Instagram's proportion is 28.64%,
Audience Network's proportion is 21.36%,
Messenger's proportion is 21.36%,
's proportion is .
In the date of 2021-03-08, RÆBURN‘s network with the most ads is Facebook and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of RÆBURN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RÆBURN. We can see some advertising trends.
Top 1 Ad Creative of RÆBURN
Ad Details ：
Headline ：RÆBURN | Taking sustainability to new levels
Text ：Since 2009, RÆBURN have only done 3 things - Remake, Reduce, Recycle - all in an effort to inspire, disrupt and ultimately change the world through responsible design.
Top 2 Ad Creative of RÆBURN
Ad Details ：
Headline ：RÆBURN | Taking sustainability to new levels
Text ：Since 2009, RÆBURN have only done 3 things - Remake, Reduce, Recycle - all in an effort to inspire, disrupt and ultimately change the world through responsible design.
Top 3 Ad Creative of RÆBURN
Ad Details ：
Headline ：RÆBURN Standard Issue
Text ：Introducing The RÆBURN Standard Issue. Our embroidered parachute logo stands for a continuous and evolving range of quality, responsible, unisex staples that will never go on sale. ✔ Designed in London ✔ Manufactured in Portugal ✔ Made with 100% certified organic cotton
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 48 | 30 |
| Popularity | 171 | 170 | 145 |
| Dimensions | 426 x 240 | 426 x 240 | 432 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RÆBURN in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free RÆBURN's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RÆBURN, you can click the app name below to view related reports, or you can find more info in ASOTools.