宝宝奇妙世界 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 宝宝奇妙世界's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 宝宝奇妙世界.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 宝宝奇妙世界
App Name : 宝宝奇妙世界
Logo：
OS : Android
Network : 头条穿山甲,今日头条,金山联盟
Developer : 宝宝巴士(福建)网络科技有限公司
Publisher : 图色,Voxel,停车达人,完美的线,今日头条,抖音短视频,同桌大作战,Paint By Number - Coloring Book & Color by Number,开心跳一跳
Total creative ads during the time period : 944
Duration : 349
Popularity : 58,696
Check ASO Keywords of 宝宝奇妙世界
2. 宝宝奇妙世界’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 宝宝奇妙世界 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 宝宝奇妙世界 in the recent period. As of 2021-03-11, among the 宝宝奇妙世界‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 宝宝奇妙世界's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 宝宝奇妙世界‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 宝宝奇妙世界
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 宝宝奇妙世界. We can see some advertising trends.
Top 1 Ad Creative of 宝宝奇妙世界
Ad Details ：
Headline ：宝宝巴士世界，0~6岁宝宝喜欢的热门动画、益智互动！
Text ：宝宝巴士世界，0~6岁宝宝喜欢的热门动画、益智互动！
Top 2 Ad Creative of 宝宝奇妙世界
Ad Details ：
Headline ：适合父母和宝宝一起玩的早教app,启发宝宝创造力
Text ：
Top 3 Ad Creative of 宝宝奇妙世界
Ad Details ：
Headline ：0-6岁宝宝超喜欢100个益智互动，互动中提高动手能力！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 210 | 107 | 99 |
| Popularity | 854 | 783 | 723 |
| Dimensions | 720 x 1280 | 360 x 640 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 抖音短视频 | 西瓜视频 | 火山小视频 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 宝宝奇妙世界 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 宝宝奇妙世界's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 宝宝奇妙世界, you can click the app name below to view related reports, or you can find more info in ASOTools.