开心天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 开心天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 开心天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 开心天气
App Name : 开心天气
Logo：
OS : Android
Network : 今日头条,头条穿山甲,西瓜视频
Developer : 上海二三四五网络科技有限公司
Publisher : 今日头条,一点资讯：为你私人定制的资讯客户端,即阅免费小说,西瓜视频,扎堆小说,皮皮搞笑,猎豹清理大师,365清理大师,快乐健身
Total creative ads during the time period : 697
Duration : 155
Popularity : 38,765
Check ASO Keywords of 开心天气
2. 开心天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 开心天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 开心天气 in the recent period. As of 2021-03-11, among the 开心天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 开心天气's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 92.01%,
今日头条's proportion is 7.99%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 开心天气‘s network with the most ads is 今日头条 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 开心天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 开心天气. We can see some advertising trends.
Top 1 Ad Creative of 开心天气
Ad Details ：
Headline ：本区未来天气预报，精确到几点几分下雨！这预报也太准了
Text ：
Top 2 Ad Creative of 开心天气
Ad Details ：
Headline ：开心天气
Text ：开心天气
Top 3 Ad Creative of 开心天气
Ad Details ：
Headline ：通知:即日起本地天气预报，不花一分钱语音播报天气情况~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 84 | 57 |
| Popularity | 805 | 632 | 332 |
| Dimensions | 720 x 1280 | 540 x 960 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 西瓜视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 开心天气 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 开心天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 开心天气, you can click the app name below to view related reports, or you can find more info in ASOTools.