Elsevier NurseGuide Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Elsevier NurseGuide’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Elsevier NurseGuide.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Elsevier NurseGuide
App Name : Elsevier NurseGuide
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Elsevier Inc
Publisher : Хлеб Рецепты с фото,True Mobile Caller ID Locator Call Blocker,Centrifuge Calculator,TalkLife - You're Not Alone,USA Weather forecast,Treehouse Table,SHAREit - Transfer Share
Total creative ads during the time period : 31
Duration : 698
Popularity : 1,646
2. Elsevier NurseGuide’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Elsevier NurseGuide in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Elsevier NurseGuide in the recent period. As of 2020-09-06, among the Elsevier NurseGuide‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 82.35%, Carousel category’s proportion is 17.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Elsevier NurseGuide’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 34.92%,
Instagram’s proportion is 23.81%,
Messenger’s proportion is 23.81%,
Audience Network’s proportion is 17.46%,
’s proportion is .
In the date of 2020-09-06, Elsevier NurseGuide‘s network with the most ads is Facebook and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of Elsevier NurseGuide
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Elsevier NurseGuide. We can see some advertising trends.
Top 1 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Free for Nursing Students
Text ：Discover the world of nursing with Elsevier. As a nursing student, you may find challenging situations when dealing with medical jargons, terminologies, and procedures. NurseGuide is here to help. Our extensive dictionary and list of fundamental procedures and common clinical conditions is accessibl...
Top 2 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Ace your Anatomy Exams
Text ：To help you navigate the early days at Nursing School we've put together some amazing resources to help you succeed in your first year and beyond.
Top 3 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Free for Nursing Students
Text ：Discover the world of nursing with Elsevier. As a nursing student, you may find challenging situations when dealing with medical jargons, terminologies, and procedures. NurseGuide is here to help. Our extensive dictionary and list of fundamental procedures and common clinical conditions is accessibl...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 4 | 4 |
| Popularity | 57 | 57 | 57 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | United Kingdom,Australia,Canada,United States | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Elsevier NurseGuide in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Elsevier NurseGuide’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Elsevier NurseGuide, you can click the app name below to view related reports.