Elsevier NurseGuide Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Elsevier NurseGuide's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Elsevier NurseGuide.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Elsevier NurseGuide
App Name : Elsevier NurseGuide
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Elsevier Inc
Publisher : Instagram,Facebook,True Mobile Caller ID Locator & Call Blocker,Bubble Shooter Supernova,USA Weather forecast,SHAREit - Transfer & Share
Total creative ads during the time period : 141
Duration : 888
Popularity : 23,250
Check ASO Keywords of Elsevier NurseGuide
2. Elsevier NurseGuide’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Elsevier NurseGuide in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Elsevier NurseGuide in the recent period. As of 2021-03-16, among the Elsevier NurseGuide‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.54%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.21%, Carousel category's proportion is 10.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Elsevier NurseGuide's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.43%,
Messenger's proportion is 25.43%,
Facebook's proportion is 25.42%,
Audience Network's proportion is 23.71%,
's proportion is .
In the date of 2021-03-16, Elsevier NurseGuide‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of Elsevier NurseGuide
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Elsevier NurseGuide. We can see some advertising trends.
Top 1 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Ace your Anatomy Exams
Text ：Get ahead in nursing and experience the future of 3D with Complete Anatomy, the world’s most realistic anatomy tool for students.
Top 2 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Nursing School Prize Draw
Text ：You could be one of three people to win textbooks worth $300 plus a years subscription to Complete Anatomy. What are you waiting for, enter now!
Top 3 Ad Creative of Elsevier NurseGuide
Ad Details ：
Headline ：Nursing School Prize Draw
Text ：You could be one of three people to win textbooks worth $300 plus a years subscription to Complete Anatomy. What are you waiting for, enter now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 62 | 62 | 62 |
| Popularity | 428 | 427 | 425 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Elsevier NurseGuide in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Elsevier NurseGuide's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Elsevier NurseGuide, you can click the app name below to view related reports, or you can find more info in ASOTools.