Virgin Hotels - Lucy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virgin Hotels - Lucy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Hotels - Lucy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virgin Hotels - Lucy
App Name : Virgin Hotels - Lucy
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Virgin Hotels
Publisher : Instagram,Facebook,Salad recipes,Alarm Clock,Chilis food park
Total creative ads during the time period : 89
Duration : 530
Popularity : 27,999
Check ASO Keywords of Virgin Hotels - Lucy
2. Virgin Hotels - Lucy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Hotels - Lucy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Hotels - Lucy in the recent period. As of 2021-03-14, among the Virgin Hotels - Lucy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Virgin Hotels - Lucy's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Virgin Hotels - Lucy‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Virgin Hotels - Lucy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Hotels - Lucy. We can see some advertising trends.
Top 1 Ad Creative of Virgin Hotels - Lucy
Ad Details ：
Headline ：IL Locals Save Up To 35%
Text ：A stylish staycation awaits. Explore Chicago like a tourist with rates starting from $129.
Top 2 Ad Creative of Virgin Hotels - Lucy
Ad Details ：
Headline ：IL Locals Save Up To 35%
Text ：A stylish staycation awaits. Explore Chicago like a tourist with rates starting from $129.
Top 3 Ad Creative of Virgin Hotels - Lucy
Ad Details ：
Headline ：Grand Opening — July 1st
Text ：Music City’s hottest opening act is now here! You definitely won’t want to miss it.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 173 | 108 |
| Popularity | 839 | 838 | 826 |
| Dimensions | 426 x 426 | 426 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 4 | 4 | 1 |
| Countries | United States | United States,Canada,United Kingdom,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Virgin Hotels - Lucy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Virgin Hotels - Lucy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virgin Hotels - Lucy, you can click the app name below to view related reports, or you can find more info in ASOTools.