点掌财经 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 点掌财经's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 点掌财经.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 点掌财经
App Name : 点掌财经
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,今日头条
Developer : 上海点掌文化传媒股份有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,极速清理大师,騰訊視頻,成语消消消,QQ浏览器 - 腾讯王卡，全网免流量,极速清理管家轻量版,今日头条,腾讯新闻
Total creative ads during the time period : 238
Duration : 743
Popularity : 13,212
Check ASO Keywords of 点掌财经
2. 点掌财经’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 点掌财经 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 点掌财经 in the recent period. As of 2021-03-11, among the 点掌财经‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 点掌财经's the proportion of networks impressions are placed like this:
今日头条's proportion is 88.69%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 点掌财经‘s network with the most ads is 今日头条 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 点掌财经
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 点掌财经. We can see some advertising trends.
Top 1 Ad Creative of 点掌财经
Ad Details ：
Headline ：学会这个方法少很多弯路，简单有效！
Text ：
Top 2 Ad Creative of 点掌财经
Ad Details ：
Headline ：点掌财经
Text ：持仓还是割肉，看明日操作建议
Top 3 Ad Creative of 点掌财经
Ad Details ：
Headline ：还在一个人炒股？纯股票交流圈，跟着操作！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 53 | 29 |
| Popularity | 280 | 145 | 143 |
| Dimensions | 1000 x 560 | 1280 x 720 | 1000 x 560 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） |
| Related Ads | 1 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 点掌财经 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 点掌财经's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 点掌财经, you can click the app name below to view related reports, or you can find more info in ASOTools.