开心消消乐 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 开心消消乐's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 开心消消乐.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 开心消消乐
App Name : 开心消消乐
Logo：
OS : Android
Network : 头条穿山甲,今日头条,腾讯社交广告（广点通）
Developer : 乐风创想（北京）科技有限公司
Publisher : 成语消消消,猎豹浏览器,扎堆小说,欢乐赚,天天快报-年度成长最快的个性阅读智能推荐资讯软件,图色,追言小说,今日头条
Total creative ads during the time period : 2,928
Duration : 930
Popularity : 216,620
Check ASO Keywords of 开心消消乐
2. 开心消消乐’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 开心消消乐 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 开心消消乐 in the recent period. As of 2021-03-11, among the 开心消消乐‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 开心消消乐's the proportion of networks impressions are placed like this:
今日头条's proportion is 39.82%,
QQ浏览器's proportion is 12.61%,
腾讯社交广告（广点通）'s proportion is 11.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 开心消消乐‘s network with the most ads is 今日头条 and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of 开心消消乐
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 开心消消乐. We can see some advertising trends.
Top 1 Ad Creative of 开心消消乐
Ad Details ：
Headline ：消消乐出新版了，在家就玩他了，根本停不下来！
Text ：
Top 2 Ad Creative of 开心消消乐
Ad Details ：
Headline ：消消乐出新版了，在家就玩他了，根本停不下来！
Text ：
Top 3 Ad Creative of 开心消消乐
Ad Details ：
Headline ：消消乐出新版了，在家就玩他了，根本停不下来！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 356 | 356 | 260 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 开心消消乐 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 开心消消乐's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 开心消消乐, you can click the app name below to view related reports, or you can find more info in ASOTools.