快音 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 快音's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 快音.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 快音
App Name : 快音
Logo：
OS : Android
Network : 趣头条,今日头条,快手
Developer : 北京欢乐音符科技有限公司
Publisher : 今日头条,成语消消消,熊猫四川麻将,乞丐皇帝,天天快报-年度成长最快的个性阅读智能推荐资讯软件,火山直播,抖音短视频
Total creative ads during the time period : 1,310
Duration : 456
Popularity : 71,948
Check ASO Keywords of 快音
2. 快音’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 快音 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 快音 in the recent period. As of 2021-03-11, among the 快音‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 快音's the proportion of networks impressions are placed like this:
火山小视频's proportion is 51.89%,
抖音短视频's proportion is 30.04%,
西瓜视频's proportion is 17.68%,
今日头条's proportion is 0.39%,
's proportion is .
In the date of 2021-03-11, 快音‘s network with the most ads is 火山小视频 and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 快音
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 快音. We can see some advertising trends.
Top 1 Ad Creative of 快音
Ad Details ：
Headline ：现在听歌哪里还需要开会员，来快音免费听，还能领取现金红包
Text ：
Top 2 Ad Creative of 快音
Ad Details ：
Headline ：快来这里听歌吧，你想听的海量音乐这里都有，还能赚零花钱哦
Text ：
Top 3 Ad Creative of 快音
Ad Details ：
Headline ：0.3元就能提现，听一首歌奖励0.9元，随时提现！！！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 63 | 49 |
| Popularity | 407 | 392 | 266 |
| Dimensions | 1280 x 720 | 1280 x 720 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 快音 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 快音's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 快音, you can click the app name below to view related reports, or you can find more info in ASOTools.