悠长假期 (Tour of Neverland) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 悠长假期 (Tour of Neverland)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 悠长假期 (Tour of Neverland).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 悠长假期 (Tour of Neverland)
App Name : 悠长假期 (Tour of Neverland)
Logo：
OS : iOS
Network : 哔哩哔哩,腾讯社交广告（广点通）,今日头条
Developer : Shanghai Game Reign Network Technology Co., Ltd.
Publisher : 快报-腾讯兴趣阅读平台,天天快报-年度成长最快的个性阅读智能推荐资讯软件,我想当皇上,今日头条,抖音,百度,抖音火山版-原火山小视频
Total creative ads during the time period : 1,548
Duration : 220
Popularity : 225,573
Check ASO Keywords of 悠长假期 (Tour of Neverland)
2. 悠长假期 (Tour of Neverland)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 悠长假期 (Tour of Neverland) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 悠长假期 (Tour of Neverland) in the recent period. As of 2021-03-03, among the 悠长假期 (Tour of Neverland)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, 悠长假期 (Tour of Neverland)'s the proportion of networks impressions are placed like this:
抖音短视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-03, 悠长假期 (Tour of Neverland)‘s network with the most ads is 抖音短视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 悠长假期 (Tour of Neverland)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 悠长假期 (Tour of Neverland). We can see some advertising trends.
Top 1 Ad Creative of 悠长假期 (Tour of Neverland)
Ad Details ：
Headline ：夏日炎炎，来打造一个专属你的海岛吧！
Text ：悠闲假期手游
Top 2 Ad Creative of 悠长假期 (Tour of Neverland)
Ad Details ：
Headline ：经营你的专属海岛，种菜、钓鱼、抓虫！
Text ：悠长假期手游
Top 3 Ad Creative of 悠长假期 (Tour of Neverland)
Ad Details ：
Headline ：在《悠长假期》里想和他/她，来一场海岛探险吗？
Text ：悠长假期手游
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 194 | 196 | 196 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 640 x 400 | 640 x 400 | 1020 x 300 |
| Creative Type | Image | Image | Image |
| Network | 哔哩哔哩 | 哔哩哔哩 | 哔哩哔哩 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 悠长假期 (Tour of Neverland) in recent advertising is 哔哩哔哩, and the main creative type is Image.
In conclusion: The above is a free 悠长假期 (Tour of Neverland)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 悠长假期 (Tour of Neverland), you can click the app name below to view related reports, or you can find more info in ASOTools.