我的起源 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 我的起源's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 我的起源.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 我的起源
App Name : 我的起源
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : 艾肯娛樂(香港)股份有限公司
Publisher : Instagram,Simulador OAB,Chicken Crossing River,Cheats Sims Ultimate,Arm Workout - Biceps Exercise,Good Morning Good Night in Portuguese,Jewel Classic Star
Total creative ads during the time period : 394
Duration : 196
Popularity : 28,876
Check ASO Keywords of 我的起源
2. 我的起源’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 我的起源 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 我的起源 in the recent period. As of 2021-03-15, among the 我的起源‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 我的起源's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.46%,
Audience Network's proportion is 22.18%,
Instagram's proportion is 22.18%,
Messenger's proportion is 22.18%,
's proportion is .
In the date of 2021-03-15, 我的起源‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 我的起源
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 我的起源. We can see some advertising trends.
Top 1 Ad Creative of 我的起源
Ad Details ：
Headline ：《我的起源》2020年度佳作強襲
Text ：#我的起源 獨佔外星文明的高科技部落
融合磅礡盛大的古老遺跡
#高度擬真 實現跨時域的質感美景
Top 2 Ad Creative of 我的起源
Ad Details ：
Headline ：《我的起源》2020年度佳作強襲
Text ：#我的起源 獨佔外星文明的高科技部落
融合磅礡盛大的古老遺跡
#高度擬真 實現跨時域的質感美景
Top 3 Ad Creative of 我的起源
Ad Details ：
Headline ：《我的起源》2020年度佳作強襲
Text ：#我的起源 獨佔外星文明的高科技部落
融合磅礡盛大的古老遺跡
#高度擬真 實現跨時域的質感美景
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 178 | 175 | 175 |
| Popularity | 948 | 945 | 944 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 2 | 2 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 我的起源 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 我的起源's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 我的起源, you can click the app name below to view related reports, or you can find more info in ASOTools.