才子阅读 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 才子阅读's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 才子阅读.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 才子阅读
App Name : 才子阅读
Logo：
OS : Android
Network : UC头条,快手,车来了
Developer : 厦门立看科技有限公司
Publisher :
Total creative ads during the time period : 151
Duration : 35
Popularity : 7,687
Check ASO Keywords of 才子阅读
2. 才子阅读’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 才子阅读 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 才子阅读 in the recent period. As of 2021-03-11, among the 才子阅读‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 才子阅读's the proportion of networks impressions are placed like this:
UC头条's proportion is 79.34%,
车来了's proportion is 20.66%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 才子阅读‘s network with the most ads is UC头条 and its proportion is 77.78%.
3. Top 3 Ad Creative Analysis of 才子阅读
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 才子阅读. We can see some advertising trends.
Top 1 Ad Creative of 才子阅读
Ad Details ：
Headline ：丈母娘嫌弃穷女婿，让女婿签离婚协议，女婿签完开飞机走了
Text ：
Top 2 Ad Creative of 才子阅读
Ad Details ：
Headline ：才子阅读
Text ：给大家伙安利免费看书的小说APP
Top 3 Ad Creative of 才子阅读
Ad Details ：
Headline ：才子阅读
Text ：畅读好书,享你所想,想看跟多精彩内容,来才子阅读
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 1 | 1 |
| Popularity | 52 | 51 | 51 |
| Dimensions | 640 x 360 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | UC头条 | 快手 | 快手 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 才子阅读 in recent advertising is UC头条, and the main creative type is Image.
In conclusion: The above is a free 才子阅读's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 才子阅读, you can click the app name below to view related reports, or you can find more info in ASOTools.