抖音短视频 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 抖音短视频's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 抖音短视频.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 抖音短视频
App Name : 抖音短视频
Logo：
OS : Android
Network : Google Ads(Admob),腾讯社交广告（广点通）,头条穿山甲
Developer :
Publisher : Bike Trials Industrial,Ball Tower,成语消消消,Drift Mania Championship Lite,Army Chess by SZY,Wicked Lair,触宝电话,东方头条
Total creative ads during the time period : 10,000
Duration : 1,563
Popularity : 34,906,113
Check ASO Keywords of 抖音短视频
2. 抖音短视频’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 抖音短视频 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 抖音短视频 in the recent period. As of 2021-03-11, among the 抖音短视频‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 抖音短视频's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 52.1%,
腾讯社交广告（广点通）'s proportion is 19.37%,
小米浏览器's proportion is 6.73%,
今日头条's proportion is 3.16%,
金山联盟's proportion is 0.23%.
In the date of 2021-03-11, 抖音短视频‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 35.64%.
3. Top 3 Ad Creative Analysis of 抖音短视频
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 抖音短视频. We can see some advertising trends.
Top 1 Ad Creative of 抖音短视频
Ad Details ：
Headline ：抖音短视频
Text ：手机内存不够用？来抖音查看教程，让手机快速运行！
Top 2 Ad Creative of 抖音短视频
Ad Details ：
Headline ：抖音短视频
Text ：手机扬声器灰尘太多？这样清理超轻松！
Top 3 Ad Creative of 抖音短视频
Ad Details ：
Headline ：抖音短视频
Text ：晚上睡不着,来看小姐姐精彩短视频,全部免费!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 228 | 271 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 抖音短视频 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 抖音短视频's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 抖音短视频, you can click the app name below to view related reports, or you can find more info in ASOTools.