方太幸福家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 方太幸福家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 方太幸福家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 方太幸福家
App Name : 方太幸福家
Logo：
OS : Android
Network : 今日头条,头条穿山甲,百度
Developer : 宁波方太营销有限公司
Publisher : 今日头条,触宝电话,365清理大师,百度,安全勇士,Blue Light Filter – Screen Dimmer for Eye Care
Total creative ads during the time period : 847
Duration : 436
Popularity : 54,347
Check ASO Keywords of 方太幸福家
2. 方太幸福家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 方太幸福家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 方太幸福家 in the recent period. As of 2021-03-11, among the 方太幸福家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 方太幸福家's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 65.37%,
今日头条's proportion is 34.63%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 方太幸福家‘s network with the most ads is 今日头条 and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of 方太幸福家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 方太幸福家. We can see some advertising trends.
Top 1 Ad Creative of 方太幸福家
Ad Details ：
Headline ：棋类游戏下载棋类游戏大全棋类游戏大全
Text ：野马棋牌下载
Top 2 Ad Creative of 方太幸福家
Ad Details ：
Headline ：棋类游戏下载棋类游戏大全棋类游戏大全
Text ：野马棋牌下载
Top 3 Ad Creative of 方太幸福家
Ad Details ：
Headline ：方太幸福家
Text ：您的生活好帮手
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 190 | 190 | 64 |
| Popularity | 996 | 996 | 445 |
| Dimensions | 428 x 214 | 428 x 214 | 540 x 960 |
| Creative Type | Image | Image | Video |
| Network | 百度 | 西瓜视频 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 方太幸福家 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 方太幸福家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 方太幸福家, you can click the app name below to view related reports, or you can find more info in ASOTools.