明日之后 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 明日之后's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 明日之后.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 明日之后
App Name : 明日之后
Logo：
OS : iOS
Network : 今日头条,抖音短视频,西瓜视频
Developer : 网易移动游戏
Publisher : 抖音,西瓜视频,今日头条,爱奇艺-流金岁月独播,百度视频-电影电视剧视频播放器,愛奇藝(手機舊版)–熱播連續劇線上看,微信
Total creative ads during the time period : 1,821
Duration : 861
Popularity : 209,777
Check ASO Keywords of 明日之后
2. 明日之后’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 明日之后 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 明日之后 in the recent period. As of 2021-03-11, among the 明日之后‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 明日之后's the proportion of networks impressions are placed like this:
UC头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 明日之后‘s network with the most ads is UC头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 明日之后
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 明日之后. We can see some advertising trends.
Top 1 Ad Creative of 明日之后
Ad Details ：
Headline ：网易首款病毒末世生存手游《明日之后》今日震撼公测！
Text ：
Top 2 Ad Creative of 明日之后
Ad Details ：
Headline ：病毒末世下的人类生存手游——《明日之后》今日公测！
Text ：
Top 3 Ad Creative of 明日之后
Ad Details ：
Headline ：网易首款病毒末世生存手游《明日之后》今日震撼公测！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 343 | 333 | 343 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 720 x 1280 | 1280 x 720 |
| Creative Type | Image | Video | Image |
| Network | 百度 | 抖音短视频 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 明日之后 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 明日之后's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 明日之后, you can click the app name below to view related reports, or you can find more info in ASOTools.