明月天涯录 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 明月天涯录's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 明月天涯录.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 明月天涯录
App Name : 明月天涯录
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,QQ浏览器
Developer :
Publisher : QQ浏览器 - 腾讯王卡，全网免流量,騰訊視頻,成语消消消,Bubble Shooter,腾讯新闻
Total creative ads during the time period : 225
Duration : 42
Popularity : 11,787
Check ASO Keywords of 明月天涯录
2. 明月天涯录’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 明月天涯录 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 明月天涯录 in the recent period. As of 2021-03-11, among the 明月天涯录‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 明月天涯录's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 47.09%,
今日头条's proportion is 3.52%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 明月天涯录‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 45.45%.
3. Top 3 Ad Creative Analysis of 明月天涯录
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 明月天涯录. We can see some advertising trends.
Top 1 Ad Creative of 明月天涯录
Ad Details ：
Headline ：《明月天涯录》今日公测
Text ：【明月天涯录】正式公测，今日新服送SSS红装坐骑！
Top 2 Ad Creative of 明月天涯录
Ad Details ：
Headline ：《明月天涯录》今日公测
Text ：【明月天涯录】正式公测，今日新服送SSS红装坐骑！
Top 3 Ad Creative of 明月天涯录
Ad Details ：
Headline ：唯美仙侠服装，免费换到爽
Text ：2021年超火爆现象级仙侠手游，超高爆率，自由交易能回收！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 11 | 11 |
| Popularity | 74 | 74 | 74 |
| Dimensions | 1334 x 750 | 1334 x 750 | 1334 x 750 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 明月天涯录 in recent advertising is , and the main creative type is Video.
In conclusion: The above is a free 明月天涯录's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 明月天涯录, you can click the app name below to view related reports, or you can find more info in ASOTools.