RUSSPASS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RUSSPASS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RUSSPASS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RUSSPASS
App Name : RUSSPASS
Logo：
OS : Android
Network : Instagram,Facebook,Google Ads(Admob)
Developer : АНО «Туризм и гостеприимство Москвы»
Publisher : Instagram,Facebook,Little Airline Fun,贪吃蛇:疯狂蛇蛇实时大作战,Block Puzzle Free,Coin Avengers:Millionaire challenge,Trolleybus Simulator 2018,Video Locker,Image Search - PictPicks
Total creative ads during the time period : 101
Duration : 82
Popularity : 15,482
Check ASO Keywords of RUSSPASS
2. RUSSPASS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RUSSPASS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RUSSPASS in the recent period. As of 2021-03-10, among the RUSSPASS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.24%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, RUSSPASS's the proportion of networks impressions are placed like this:
Instagram's proportion is 58.74%,
Facebook's proportion is 41.26%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, RUSSPASS‘s network with the most ads is Instagram and its proportion is 56.1%.
3. Top 3 Ad Creative Analysis of RUSSPASS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RUSSPASS. We can see some advertising trends.
Top 1 Ad Creative of RUSSPASS
Ad Details ：
Headline ：
Text ：RUSSPASS — цифровой туристический сервис, позволяющий полностью спланировать культурно-познавательный и развлекательный отдых по России, составить маршрут путешествия, забронировать отель и приобрести авиабилеты.
Top 2 Ad Creative of RUSSPASS
Ad Details ：
Headline ：Путешествие по России в несколько кликов
Text ：RUSSPASS — цифровой туристический сервис, позволяющий полностью спланировать культурно-познавательный и развлекательный отдых по России, составить маршрут путешествия, забронировать отель и приобрести авиабилеты.
Top 3 Ad Creative of RUSSPASS
Ad Details ：
Headline ：Путешествие по России в несколько кликов
Text ：RUSSPASS — цифровой туристический сервис, позволяющий полностью спланировать культурно-познавательный и развлекательный отдых по России, составить маршрут путешествия, забронировать отель и приобрести авиабилеты.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 53 |
| Popularity | 300 | 295 | 295 |
| Dimensions | 600 x 337 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for RUSSPASS in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free RUSSPASS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RUSSPASS, you can click the app name below to view related reports, or you can find more info in ASOTools.