暖聊 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 暖聊's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 暖聊.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 暖聊
App Name : 暖聊
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手,趣头条
Developer : 杭州半糖科技有限公司
Publisher : 糗事百科,成语消消消,愛奇藝(手機舊版)–熱播連續劇線上看
Total creative ads during the time period : 127
Duration : 109
Popularity : 8,391
Check ASO Keywords of 暖聊
2. 暖聊’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 暖聊 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 暖聊 in the recent period. As of 2021-03-07, among the 暖聊‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, 暖聊's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-07, 暖聊‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 暖聊
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 暖聊. We can see some advertising trends.
Top 1 Ad Creative of 暖聊
Ad Details ：
Headline ：温暖陪伴用暖聊，等你聊天！
Text ：苏州交友群，男士免费进，女士已满
Top 2 Ad Creative of 暖聊
Ad Details ：
Headline ：我来当你女朋友，愿意吗？
Text ：一个人在家，晚上睡不着，暖聊【婚恋交友软件】找个喜欢的吧
Top 3 Ad Creative of 暖聊
Ad Details ：
Headline ：我来当你女朋友，愿意吗？
Text ：一个人在家，晚上睡不着，暖聊【婚恋交友软件】找个喜欢的吧
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 33 | 33 |
| Popularity | 353 | 168 | 165 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 暖聊 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 暖聊's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 暖聊, you can click the app name below to view related reports, or you can find more info in ASOTools.