鼠钱 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 鼠钱's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 鼠钱.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 鼠钱
App Name : 鼠钱
Logo：
OS : Android
Network : 头条穿山甲,今日头条,趣头条
Developer : 北京创优亿动科技有限公司
Publisher : 今日头条,火山直播,抖音短视频,贪吃蛇
Total creative ads during the time period : 269
Duration : 371
Popularity : 18,102
Check ASO Keywords of 鼠钱
2. 鼠钱’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 鼠钱 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 鼠钱 in the recent period. As of 2021-03-10, among the 鼠钱‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 鼠钱's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 73.73%,
快手's proportion is 26.27%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 鼠钱‘s network with the most ads is 头条穿山甲 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 鼠钱
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 鼠钱. We can see some advertising trends.
Top 1 Ad Creative of 鼠钱
Ad Details ：
Headline ：养鼠赚钱，1元提现，轻松赚钱，不信来试试！
Text ：
Top 2 Ad Creative of 鼠钱
Ad Details ：
Headline ：养鼠赚钱，1元提现，轻松赚钱，不信来试试！
Text ：
Top 3 Ad Creative of 鼠钱
Ad Details ：
Headline ：1000金币≈10元，提现无门槛！你没听错，无门槛提现！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 99 | 78 |
| Popularity | 731 | 730 | 543 |
| Dimensions | 360 x 640 | 360 x 640 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 鼠钱 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 鼠钱's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 鼠钱, you can click the app name below to view related reports, or you can find more info in ASOTools.