木木Purpoe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 木木Purpoe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 木木Purpoe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 木木Purpoe
App Name : 木木Purpoe
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Kaimay International Co., Ltd.
Publisher : Instagram,Facebook
Total creative ads during the time period : 212
Duration : 314
Popularity : 30,515
Check ASO Keywords of 木木Purpoe
2. 木木Purpoe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 木木Purpoe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 木木Purpoe in the recent period. As of 2021-03-14, among the 木木Purpoe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.74%, Carousel category's proportion is 5.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, 木木Purpoe's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.32%,
Messenger's proportion is 25.11%,
Instagram's proportion is 24.9%,
Facebook's proportion is 24.67%,
's proportion is .
In the date of 2021-03-14, 木木Purpoe‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 木木Purpoe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 木木Purpoe. We can see some advertising trends.
Top 1 Ad Creative of 木木Purpoe
Ad Details ：
Headline ：極緻美✨用酒粕酵母精華做的乳霜
Text ：之前只用過台酒的青春露，沒想到其它產品也很可以耶～這罐活膚霜質地看起來有點像優格(吃貨的聯想力只有食物😳)，但擦起來是很保濕的滑順感，也不會黏膩而且吸收很快，像我是奉行懶人保養法的(㊙其實是真的懶)~這陣子剛好手邊的精華液用完還沒補，早晚都只擦青春露和活膚霜，像最近這種天氣用起來潤澤度還蠻剛好的，不但膚色提亮很多，臉看起來不會再那麼蠟黃，而且紋路也明顯變得比較細緻，感覺可以期待一下白泡泡幼咪咪的光明未來✨✨
我用過很多MIT品牌的保養品，但台酒這兩個產品真的都讓我很有感👍，可能因為它的酒粕成分和專櫃一樣都夠好吧(畢竟本業是賣酒的🤣)，用起來不但夠滋潤~皮不用繃緊緊🤭，肌膚狀況也很穩定不會亂長東西，加上容易入手的價格，用來做每天的基礎保養剛剛好~~難怪網友口碑都不錯，不枉費我爬文這麼久❗
因為覺得很不錯本來想推薦給當護士的妹妹，結果她說之前和醫院學姐一起買了，她們都覺得好用，皮膚真的有變亮變嫩的感覺，而且現在就算在醫院戴口罩一整天也不會長悶痘。我已經揪她下次要一起買(愛美的路上請不要拋棄姐姐🙅♀️)，推薦給蠟黃肌或是還沒被分享到的人唷~😂
1入組(30g)
https://www.purpoe.com/SalePage/Index/6027909
2入組
https://www.purpoe.com/SalePage/Index/5023513
透亮活膚雙星組(青春露+活膚霜)
https://www.purpoe.com/SalePage/Index/6375373
#台酒生技 #青春露 #活膚霜 #酒粕保養
Top 2 Ad Creative of 木木Purpoe
Ad Details ：
Headline ：極緻美✨用酒粕酵母精華做的乳霜
Text ：之前只用過台酒的青春露，沒想到其它產品也很可以耶～這罐活膚霜質地看起來有點像優格(吃貨的聯想力只有食物😳)，但擦起來是很保濕的滑順感，也不會黏膩而且吸收很快，像我是奉行懶人保養法的(㊙其實是真的懶)~這陣子剛好手邊的精華液用完還沒補，早晚都只擦青春露和活膚霜，像最近這種天氣用起來潤澤度還蠻剛好的，不但膚色提亮很多，臉看起來不會再那麼蠟黃，而且紋路也明顯變得比較細緻，感覺可以期待一下白泡泡幼咪咪的光明未來✨✨
我用過很多MIT品牌的保養品，但台酒這兩個產品真的都讓我很有感👍，可能因為它的酒粕成分和專櫃一樣都夠好吧(畢竟本業是賣酒的🤣)，用起來不但夠滋潤~皮不用繃緊緊🤭，肌膚狀況也很穩定不會亂長東西，加上容易入手的價格，用來做每天的基礎保養剛剛好~~難怪網友口碑都不錯，不枉費我爬文這麼久❗
因為覺得很不錯本來想推薦給當護士的妹妹，結果她說之前和醫院學姐一起買了，她們都覺得好用，皮膚真的有變亮變嫩的感覺，而且現在就算在醫院戴口罩一整天也不會長悶痘。我已經揪她下次要一起買(愛美的路上請不要拋棄姐姐🙅♀️)，推薦給蠟黃肌或是還沒被分享到的人唷~😂
1入組(30g)
https://www.purpoe.com/SalePage/Index/6027909
2入組
https://www.purpoe.com/SalePage/Index/5023513
透亮活膚雙星組(青春露+活膚霜)
https://www.purpoe.com/SalePage/Index/6375373
#台酒生技 #青春露 #活膚霜 #酒粕保養
Top 3 Ad Creative of 木木Purpoe
Ad Details ：
Headline ：極緻美✨用酒粕酵母精華做的乳霜
Text ：之前只用過台酒的青春露，沒想到其它產品也很可以耶～這罐活膚霜質地看起來有點像優格(吃貨的聯想力只有食物😳)，但擦起來是很保濕的滑順感，也不會黏膩而且吸收很快，像我是奉行懶人保養法的(㊙其實是真的懶)~這陣子剛好手邊的精華液用完還沒補，早晚都只擦青春露和活膚霜，像最近這種天氣用起來潤澤度還蠻剛好的，不但膚色提亮很多，臉看起來不會再那麼蠟黃，而且紋路也明顯變得比較細緻，感覺可以期待一下白泡泡幼咪咪的光明未來✨✨
我用過很多MIT品牌的保養品，但台酒這兩個產品真的都讓我很有感👍，可能因為它的酒粕成分和專櫃一樣都夠好吧(畢竟本業是賣酒的🤣)，用起來不但夠滋潤~皮不用繃緊緊🤭，肌膚狀況也很穩定不會亂長東西，加上容易入手的價格，用來做每天的基礎保養剛剛好~~難怪網友口碑都不錯，不枉費我爬文這麼久❗
因為覺得很不錯本來想推薦給當護士的妹妹，結果她說之前和醫院學姐一起買了，她們都覺得好用，皮膚真的有變亮變嫩的感覺，而且現在就算在醫院戴口罩一整天也不會長悶痘。我已經揪她下次要一起買(愛美的路上請不要拋棄姐姐🙅♀️)，推薦給蠟黃肌或是還沒被分享到的人唷~😂
1入組(30g)
https://www.purpoe.com/SalePage/Index/6027909
2入組
https://www.purpoe.com/SalePage/Index/5023513
透亮活膚雙星組(青春露+活膚霜)
https://www.purpoe.com/SalePage/Index/6375373
#台酒生技 #青春露 #活膚霜 #酒粕保養
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 89 | 89 |
| Popularity | 807 | 802 | 802 |
| Dimensions | 569 x 600 | 569 x 600 | 569 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 14 | 14 | 13 |
| Countries | Macau,Taiwan,Hong Kong | Macau,Hong Kong,Taiwan | Taiwan,Macau,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 木木Purpoe in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 木木Purpoe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 木木Purpoe, you can click the app name below to view related reports, or you can find more info in ASOTools.