VIRPP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VIRPP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VIRPP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VIRPP
App Name : VIRPP
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Virpp B.V.
Publisher : SoundTube Free Music Player,Instagram,Facebook,Sound Catcher + 音乐播放器和歌曲标识符应用,DJ, Remix, Nonstop Music,Download Music And Videos For Free Online Mp3 Guia,Virtual MP3 DJ Mixer
Total creative ads during the time period : 1,056
Duration : 606
Popularity : 87,074
Check ASO Keywords of VIRPP
2. VIRPP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VIRPP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VIRPP in the recent period. As of 2021-03-14, among the VIRPP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, VIRPP's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.2%,
Messenger's proportion is 25.07%,
Audience Network's proportion is 25.01%,
Facebook's proportion is 24.73%,
's proportion is .
In the date of 2021-03-14, VIRPP‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of VIRPP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VIRPP. We can see some advertising trends.
Top 1 Ad Creative of VIRPP
Ad Details ：
Headline ：A plataforma para os criadores de música
Text ：✅ Faz a tua música chegar às Produtoras discográficas e artistas mais importantes ✅ Participa em concursos exclusivos! ✅ Obtém a opinião de outros artistas
Top 2 Ad Creative of VIRPP
Ad Details ：
Headline ：Die Plattform für Musiker
Text ：✅ Bringen Sie Ihre Musik zu TOP-Plattenfirmen und Künstlern. ✅ Nehmen Sie an exklusiven Wettbewerben teil! ✅ Erhalten Sie Feedback von anderen Künstlern
Top 3 Ad Creative of VIRPP
Ad Details ：
Headline ：The platform for music creators
Text ：✅ Get your music to TOP Labels and artists ✅ Join exclusive contests! ✅ Get Feedback from other artists
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 106 | 106 | 106 |
| Popularity | 795 | 794 | 793 |
| Dimensions | 337 x 600 | 600 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 5 | 5 | 5 |
| Countries | Brazil,Angola,Portugal,Belgium,Monaco,Congo,Luxembourg,Central African,France,Switzerland,Germany,Liechtenstein,Austria,Australia,Canada,United States,United Kingdom,Argentina,Peru,Panama | Liechtenstein,Austria,Germany,France,Congo,Belgium,Luxembourg,Central African,Monaco,Switzerland,Australia,United Kingdom,Canada,United States,Paraguay,Venezuela,Panama,Chile,Cuba,Mexico | Australia,Canada,United States,United Kingdom,France,Belgium,Monaco,Central African,Switzerland,Congo,Luxembourg,Germany,Austria,Liechtenstein,Brazil,Angola,Portugal,Chile,Mexico,Spain |
| Language | Portuguese | German | English |
Through the above analysis, we can see that the most effective channel for VIRPP in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free VIRPP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VIRPP, you can click the app name below to view related reports, or you can find more info in ASOTools.