楽天マガジン Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 楽天マガジン's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 楽天マガジン.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 楽天マガジン
App Name : 楽天マガジン
Logo：
OS : iOS
Network : Facebook,Instagram,Yahoo! Japan
Developer : Rakuten, Inc.
Publisher : Instagram,Facebook,Comic Book Grader and Convention Finder,婴儿黄疸医生 - 儿科专家教你育儿须知，妈妈宝贝健康成长,小说 - 全本,小说,大全,Hunk: Gay chat finder,MP3 Quran- Aboubakar Shatri
Total creative ads during the time period : 834
Duration : 1,319
Popularity : 85,079
Check ASO Keywords of 楽天マガジン
2. 楽天マガジン’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 楽天マガジン in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 楽天マガジン in the recent period. As of 2021-03-16, among the 楽天マガジン‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.71%, Carousel category's proportion is 53.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 楽天マガジン's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.63%,
Instagram's proportion is 43.19%,
Audience Network's proportion is 13.18%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, 楽天マガジン‘s network with the most ads is Facebook and its proportion is 39.29%.
3. Top 3 Ad Creative Analysis of 楽天マガジン
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 楽天マガジン. We can see some advertising trends.
Top 1 Ad Creative of 楽天マガジン
Ad Details ：
Headline ：今日から31日間0円おためし！
Text ：＼ヒマな人必見！／
☑あの有名雑誌の最新号雑誌も
☑PC、スマホ、タブレットで読み放題
☑さらに！楽天ポイントも使える
Top 2 Ad Creative of 楽天マガジン
Ad Details ：
Headline ：今日から31日間0円おためし！
Text ：＼ヒマな人必見！／
☑あの有名雑誌の最新号雑誌も
☑PC、スマホ、タブレットで読み放題
☑さらに！楽天ポイントも使える
Top 3 Ad Creative of 楽天マガジン
Ad Details ：
Headline ：今日から31日間0円おためし！
Text ：＼ヒマな人必見！／
☑あの有名雑誌の最新号雑誌も
☑PC、スマホ、タブレットで読み放題
☑さらに！楽天ポイントも使える
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 102 | 97 | 95 |
| Popularity | 805 | 771 | 751 |
| Dimensions | 320 x 400 | 320 x 400 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for 楽天マガジン in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free 楽天マガジン's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 楽天マガジン, you can click the app name below to view related reports, or you can find more info in ASOTools.