每日优鲜 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 每日优鲜's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 每日优鲜.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 每日优鲜
App Name : 每日优鲜
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : 北京每日优鲜电子商务有限公司
Publisher : 刘兰芳经典评书大全,Blue Light Filter – Screen Dimmer for Eye Care,极速清理管家轻量版,Chinese chess,汉语词典,极速清理大师,Bubble Shooter,成语消消消
Total creative ads during the time period : 4,059
Duration : 1,550
Popularity : 226,079
Check ASO Keywords of 每日优鲜
2. 每日优鲜’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 每日优鲜 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 每日优鲜 in the recent period. As of 2021-03-11, among the 每日优鲜‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 每日优鲜's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 48.06%,
西瓜视频's proportion is 25.06%,
快手's proportion is 7.48%,
腾讯社交广告（广点通）'s proportion is 7.38%,
今日头条's proportion is 4.99%.
In the date of 2021-03-11, 每日优鲜‘s network with the most ads is 头条穿山甲 and its proportion is 57.89%.
3. Top 3 Ad Creative Analysis of 每日优鲜
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 每日优鲜. We can see some advertising trends.
Top 1 Ad Creative of 每日优鲜
Ad Details ：
Headline ：每日优鲜
Text ：[每日优鲜]超低折扣火爆进行中，品质水果，限时秒杀！
Top 2 Ad Creative of 每日优鲜
Ad Details ：
Headline ：今日土鸡蛋1元1盒，本区下单30分钟配送到家！
Text ：
Top 3 Ad Creative of 每日优鲜
Ad Details ：
Headline ：每日优鲜
Text ：[每日优鲜]超低折扣火爆进行中，品质水果，限时秒杀！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 103 | 11 |
| Popularity | 977 | 758 | 752 |
| Dimensions | 720 x 1280 | 1280 x 720 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 火山小视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 每日优鲜 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 每日优鲜's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 每日优鲜, you can click the app name below to view related reports, or you can find more info in ASOTools.