淘宝直播 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 淘宝直播's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 淘宝直播.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 淘宝直播
App Name : 淘宝直播
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,今日头条
Developer : Taobao
Publisher : 糗事百科,火山直播,今日头条,抖音短视频,啪啪旅行,Bubble Shooter,成语消消消,360手机助手
Total creative ads during the time period : 5,471
Duration : 288
Popularity : 338,160
Check ASO Keywords of 淘宝直播
2. 淘宝直播’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 淘宝直播 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 淘宝直播 in the recent period. As of 2021-03-11, among the 淘宝直播‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 淘宝直播's the proportion of networks impressions are placed like this:
火山小视频's proportion is 54.56%,
今日头条's proportion is 21.41%,
腾讯社交广告（广点通）'s proportion is 8.61%,
抖音短视频's proportion is 5.13%,
西瓜视频's proportion is 1.36%.
In the date of 2021-03-11, 淘宝直播‘s network with the most ads is 火山小视频 and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of 淘宝直播
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 淘宝直播. We can see some advertising trends.
Top 1 Ad Creative of 淘宝直播
Ad Details ：
Headline ：发福利啦！淘宝直播，新人免费领100元红包，还能低价购物
Text ：
Top 2 Ad Creative of 淘宝直播
Ad Details ：
Headline ：发福利啦！淘宝直播，新人免费领100元红包，还能低价购物
Text ：
Top 3 Ad Creative of 淘宝直播
Ad Details ：
Headline ：本地人福利，打开立即领红包，还有超多低价好物抢购！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 125 | 111 |
| Popularity | 910 | 901 | 825 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 抖音短视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 淘宝直播 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 淘宝直播's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 淘宝直播, you can click the app name below to view related reports, or you can find more info in ASOTools.