点点猜歌 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 点点猜歌's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 点点猜歌.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 点点猜歌
App Name : 点点猜歌
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,今日头条
Developer : 北京百视播视频文化传媒有限公司
Publisher : 成语消消消,熊猫四川麻将,火山直播,Bubble Shooter,守护球球,今日头条,抖音短视频,成语消消消
Total creative ads during the time period : 4,851
Duration : 262
Popularity : 306,320
Check ASO Keywords of 点点猜歌
2. 点点猜歌’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 点点猜歌 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 点点猜歌 in the recent period. As of 2021-03-08, among the 点点猜歌‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, 点点猜歌's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 49.67%,
头条穿山甲's proportion is 0.66%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-08, 点点猜歌‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of 点点猜歌
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 点点猜歌. We can see some advertising trends.
Top 1 Ad Creative of 点点猜歌
Ad Details ：
Headline ：100金币≈1元，0.3元提现，每天进账几十次！
Text ：
Top 2 Ad Creative of 点点猜歌
Ad Details ：
Headline ：猜歌名，赚零花，太爽了！
Text ：一款听歌就能赚钱的APP，每天午饭加个鸡腿，它不香吗！
Top 3 Ad Creative of 点点猜歌
Ad Details ：
Headline ：猜歌名，赚零花，太爽了！
Text ：一款听歌就能赚钱的APP，每天午饭加个鸡腿，它不香吗！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 96 | 96 |
| Popularity | 898 | 747 | 746 |
| Dimensions | 360 x 640 | 750 x 1332 | 750 x 1332 |
| Creative Type | Video | Video | Video |
| Network | 抖音短视频 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 点点猜歌 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 点点猜歌's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 点点猜歌, you can click the app name below to view related reports, or you can find more info in ASOTools.