爱奇艺阅读 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 爱奇艺阅读's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱奇艺阅读.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 爱奇艺阅读
App Name : 爱奇艺阅读
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,百度
Developer : 北京爱奇艺科技有限公司
Publisher : 安卓壁纸-含动态壁纸,天天快报-年度成长最快的个性阅读智能推荐资讯软件,宝宝巴士,豆果美食-最贴心菜谱大全、健康顾问、减肥食谱、下厨房必备,Perfect Piano,汤圆创作,万年历-日历农历提醒记事,闺蜜圈
Total creative ads during the time period : 4,745
Duration : 1,048
Popularity : 120,324
Check ASO Keywords of 爱奇艺阅读
2. 爱奇艺阅读’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 爱奇艺阅读 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱奇艺阅读 in the recent period. As of 2021-03-11, among the 爱奇艺阅读‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 爱奇艺阅读's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 66.69%,
西瓜视频's proportion is 33.31%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 爱奇艺阅读‘s network with the most ads is 爱奇艺 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 爱奇艺阅读
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱奇艺阅读. We can see some advertising trends.
Top 1 Ad Creative of 爱奇艺阅读
Ad Details ：
Headline ：光动力一个疗程是几次
Text ：光动力治胎记
Top 2 Ad Creative of 爱奇艺阅读
Ad Details ：
Headline ：液化气多少钱一罐
Text ：液化气报价
Top 3 Ad Creative of 爱奇艺阅读
Ad Details ：
Headline ：烈火儿女，别样爱情~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 130 | 313 | 1 |
| Popularity | 998 | 996 | 975 |
| Dimensions | 280 x 200 | 280 x 200 | 600 x 300 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 百度 | 爱奇艺 |
| Related Ads | 1 | 3 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 爱奇艺阅读 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 爱奇艺阅读's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 爱奇艺阅读, you can click the app name below to view related reports, or you can find more info in ASOTools.