甜言 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 甜言's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 甜言.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 甜言
App Name : 甜言
Logo：
OS : Android
Network : 快手,头条穿山甲,今日头条
Developer : 海南亚普网络科技有限公司
Publisher : 最右,360手机助手,今日头条,中华万年历,皮皮搞笑,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 522
Duration : 491
Popularity : 27,493
Check ASO Keywords of 甜言
2. 甜言’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 甜言 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 甜言 in the recent period. As of 2021-03-11, among the 甜言‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 甜言's the proportion of networks impressions are placed like this:
今日头条's proportion is 51.55%,
快手's proportion is 25.36%,
西瓜视频's proportion is 23.08%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 甜言‘s network with the most ads is 西瓜视频 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 甜言
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 甜言. We can see some advertising trends.
Top 1 Ad Creative of 甜言
Ad Details ：
Headline ：看资料免费,聊天免费,视频免费,想脱单的老铁赶紧来甜言吧
Text ：
Top 2 Ad Creative of 甜言
Ad Details ：
Headline ：一个人在家好无聊,可以通过一下好友请求,咱们聊聊吗?
Text ：
Top 3 Ad Creative of 甜言
Ad Details ：
Headline ：武汉单身男女交友，快速匹配，随时随地免费聊天，轻松脱单~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 73 | 93 |
| Popularity | 214 | 160 | 157 |
| Dimensions | 720 x 1280 | 1440 x 800 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | 快手 | 快手 | 快手 |
| Related Ads | 2 | 3 | 5 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 甜言 in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free 甜言's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 甜言, you can click the app name below to view related reports, or you can find more info in ASOTools.