百度地图 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 百度地图's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 百度地图.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 百度地图
App Name : 百度地图
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,百度,今日头条
Developer : Baidu Map
Publisher : 百度,今日头条,QQ浏览器 - 腾讯王卡，全网免流量,天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,喜马拉雅FM,百度
Total creative ads during the time period : 827
Duration : 1,755
Popularity : 63,706
Check ASO Keywords of 百度地图
2. 百度地图’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 百度地图 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 百度地图 in the recent period. As of 2021-03-11, among the 百度地图‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 百度地图's the proportion of networks impressions are placed like this:
百度's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 百度地图‘s network with the most ads is 百度 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 百度地图
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 百度地图. We can see some advertising trends.
Top 1 Ad Creative of 百度地图
Ad Details ：
Headline ：百度地图：语音导航，1秒定位
Text ：
Top 2 Ad Creative of 百度地图
Ad Details ：
Headline ：百度地图：语音导航，1秒定位
Text ：
Top 3 Ad Creative of 百度地图
Ad Details ：
Headline ：百度地图
Text ：重大突破！地图导航智能找路，再路痴的人都会用
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 273 | 336 |
| Popularity | 999 | 999 | 990 |
| Dimensions | 660 x 370 | 660 x 370 | 1140 x 640 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 全民小视频 | |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 百度地图 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 百度地图's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 百度地图, you can click the app name below to view related reports, or you can find more info in ASOTools.