聊天吧 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 聊天吧's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 聊天吧.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 聊天吧
App Name : 聊天吧
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Talking Bar
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Blue Light Filter - Night Mode, Night Shift,USA Weather forecast
Total creative ads during the time period : 447
Duration : 556
Popularity : 37,787
Check ASO Keywords of 聊天吧
2. 聊天吧’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 聊天吧 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 聊天吧 in the recent period. As of 2021-03-15, among the 聊天吧‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 聊天吧's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.48%,
Messenger's proportion is 26.79%,
Facebook's proportion is 25.62%,
Instagram's proportion is 20.11%,
's proportion is .
In the date of 2021-03-15, 聊天吧‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 聊天吧
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 聊天吧. We can see some advertising trends.
Top 1 Ad Creative of 聊天吧
Ad Details ：
Headline ：真人互動 App
Text ：忘記從何時開始 每天下班都是一個人回家 一個人吃飯 一個人在房間 看著冷冰冰的螢幕... 無論是玩遊戲、追劇、看網紅，還是愛情動作片 揉掉衛生紙，關閉螢幕 才發現我的世界依舊這麼寂靜 夜裡 偶爾窗外傳來野貓亂叫春 仔.....
Top 2 Ad Creative of 聊天吧
Ad Details ：
Headline ：史上最無聊的 App！
Text ：擺脫看臉時代的束縛，聲音就是你最大的優勢！ 提供男女即時語音聊天，最快最真實 讓你享受獨處的時光，感受彼此聲音裡的溫度 深夜失眠睡不著，也有人柔聲耳語哄你入睡 溫柔擁抱你的寂寞，傾聽你的心情 與你共度所有需....
Top 3 Ad Creative of 聊天吧
Ad Details ：
Headline ：史上最無聊的 App！
Text ：擺脫看臉時代的束縛，聲音就是你最大的優勢！ 提供男女即時語音聊天，最快最真實 讓你享受獨處的時光，感受彼此聲音裡的溫度 深夜失眠睡不著，也有人柔聲耳語哄你入睡 溫柔擁抱你的寂寞，傾聽你的心情 與你共度所有需....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 171 | 171 |
| Popularity | 723 | 714 | 714 |
| Dimensions | 1080 x 1442 | 1079 x 1077 | 1079 x 1077 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 8 | 2 | 2 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 聊天吧 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free 聊天吧's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 聊天吧, you can click the app name below to view related reports, or you can find more info in ASOTools.