缘来 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 缘来's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 缘来.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 缘来
App Name : 缘来
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer :
Publisher : 最右,今日头条
Total creative ads during the time period : 120
Duration : 35
Popularity : 6,154
Check ASO Keywords of 缘来
2. 缘来’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 缘来 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 缘来 in the recent period. As of 2021-03-10, among the 缘来‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 缘来's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 49.16%,
西瓜视频's proportion is 38.55%,
今日头条's proportion is 12.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 缘来‘s network with the most ads is 头条穿山甲 and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of 缘来
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 缘来. We can see some advertising trends.
Top 1 Ad Creative of 缘来
Ad Details ：
Headline ：免费看本区附近单身美女，敢不敢来认识一下？
Text ：
Top 2 Ad Creative of 缘来
Ad Details ：
Headline ：住在琼山，找个90后聊天，可以视频
Text ：住在琼山，找个90后聊天，可以视频
Top 3 Ad Creative of 缘来
Ad Details ：
Headline ：30岁，本区手机店上班，单身2年了，不嫌弃的来！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 17 | 9 |
| Popularity | 92 | 70 | 59 |
| Dimensions | 540 x 960 | 690 x 388 | 540 x 960 |
| Creative Type | Video | Image | Video |
| Network | 今日头条 | 头条穿山甲 | 今日头条 |
| Related Ads | 1 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 缘来 in recent advertising is 今日头条, and the main creative type is Video.
In conclusion: The above is a free 缘来's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 缘来, you can click the app name below to view related reports, or you can find more info in ASOTools.