Virgin Active Thailand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virgin Active Thailand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Active Thailand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virgin Active Thailand
App Name : Virgin Active Thailand
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : VIRGIN ACTIVE (THAILAND) LIMITED
Publisher : Instagram,Facebook,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 76
Duration : 1,029
Popularity : 4,239
Check ASO Keywords of Virgin Active Thailand
2. Virgin Active Thailand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Active Thailand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Active Thailand in the recent period. As of 2021-03-15, among the Virgin Active Thailand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Virgin Active Thailand's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Virgin Active Thailand‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Virgin Active Thailand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Active Thailand. We can see some advertising trends.
Top 1 Ad Creative of Virgin Active Thailand
Ad Details ：
Headline ：ลดค่าสมาชิก 50% ถึง 12 สัปดาห์
Text ：สมัครสมาชิก เวอร์จิ้น แอ็คทีฟ วันนี้ รับส่วนลดค่าสมาชิก 50% ถึง 12 สัปดาห์* พร้อมสนุกไปกับการออกกำลังกายได้ทุกที่ ทุกเวลา ที่รวมอยู่ในค่าสมาชิกที่คุณไม่ต้องจ่ายเพิ่ม.
Top 2 Ad Creative of Virgin Active Thailand
Ad Details ：
Headline ：What is your WHY?
Text ：What is your WHY? เพราะวิถีชีวิตใหม่อาจทำให้เราลืมไปว่าจุดเริ่มต้นที่เราออกกำลังกายเพราะอะไร วันนี้ เวอร์จิ้น แอ็คทีฟ พร้อมสร้างความแข็งแกร่งทั้งทางร่างกายและจิตใจไปพร้อมคุณ . What is your WHY? Virgin Active would like to invite you to reclaim your life and most importantly – remember your why? Whatever your why is – We are with you. For you. All the way.
Top 3 Ad Creative of Virgin Active Thailand
Ad Details ：
Headline ：ANYWHERE ANYTIME
Text ：ถ้าคุณเครียด กดดัน นอนไม่หลับ อึดอัดกับชีวิต มาออกกำลังกายสลายความเครียดให้กลายเป็นความสุข ปลดปล่อยทุกความสนุกให้สุดแรงที่ Virgin Active #LiveHappilyEverActive
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 15 | 18 |
| Popularity | 113 | 82 | 73 |
| Dimensions | 1200 x 628 | 1080 x 1080 | |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for Virgin Active Thailand in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Virgin Active Thailand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virgin Active Thailand, you can click the app name below to view related reports, or you can find more info in ASOTools.