The Washington Post Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Washington Post's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Washington Post.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Washington Post
App Name : The Washington Post
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : The Washington Post
Publisher : Instagram,أخبار مصر عاجل,Mods | AddOns for MCPE Free,Girl Room Decoration,Facebook,أخبار عدن,APUS Message Center—Intelligent management
Total creative ads during the time period : 175
Duration : 969
Popularity : 15,805
Check ASO Keywords of The Washington Post
2. The Washington Post’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Washington Post in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Washington Post in the recent period. As of 2021-02-11, among the The Washington Post‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-11, The Washington Post's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-11, The Washington Post‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Washington Post
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Washington Post. We can see some advertising trends.
Top 1 Ad Creative of The Washington Post
Ad Details ：
Headline ：Antarctica just hit 65 degrees, its warmest temperature ever recorded
Text ：It comes days after Earth's warmest January on record.
Top 2 Ad Creative of The Washington Post
Ad Details ：
Headline ：House passes long-sought $15 minimum wage legislation
Text ：The House just voted to move forward with raising the minimum wage to $15 an hour. It’s time we give Americans the raise they deserve. I urge my colleagues in the Senate to bring this bill to the Senate floor.
Top 3 Ad Creative of The Washington Post
Ad Details ：
Headline ：The Washington Post Classic
Text ：From Washington, D.C. to New Delhi. Get the news you need to stay informed, now less than...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 108 |
| Popularity | 458 | 451 | 299 |
| Dimensions | 720 x 720 | 720 x 720 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 3 |
| Countries | United Kingdom,Australia,Canada,United States | United States | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Washington Post in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Washington Post's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Washington Post, you can click the app name below to view related reports, or you can find more info in ASOTools.