美团外卖 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 美团外卖's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 美团外卖.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 美团外卖
App Name : 美团外卖
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,快手
Developer : 北京三快在线科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,QQ浏览器 - 腾讯王卡，全网免流量,WTV影视大全,宝宝巴士,酷我听书FM-有声、书籍、相声、追书、听书、阅读一个就够了,安卓壁纸-含动态壁纸
Total creative ads during the time period : 1,168
Duration : 1,484
Popularity : 69,773
Check ASO Keywords of 美团外卖
2. 美团外卖’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 美团外卖 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 美团外卖 in the recent period. As of 2021-03-11, among the 美团外卖‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 美团外卖's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 49.49%,
今日头条's proportion is 1.02%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 美团外卖‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 46.67%.
3. Top 3 Ad Creative Analysis of 美团外卖
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 美团外卖. We can see some advertising trends.
Top 1 Ad Creative of 美团外卖
Ad Details ：
Headline ：美团外卖
Text ：美团外卖，30分钟送达！10块钱两个人都能吃饱！
Top 2 Ad Creative of 美团外卖
Ad Details ：
Headline ：美团外卖
Text ：美团外卖，30分钟送达！10块钱就能吃饱！
Top 3 Ad Creative of 美团外卖
Ad Details ：
Headline ：本区今日1块钱买一整只炸鸡，每天限量卖10只！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 332 | 309 | 116 |
| Popularity | 998 | 852 | 837 |
| Dimensions | 1000 x 560 | 1000 x 560 | 360 x 640 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 火山小视频 |
| Related Ads | 15 | 5 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 美团外卖 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 美团外卖's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 美团外卖, you can click the app name below to view related reports, or you can find more info in ASOTools.