街兔电单车 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 街兔电单车's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 街兔电单车.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 街兔电单车
App Name : 街兔电单车
Logo：
OS : Android
Network : 今日头条,Facebook,Instagram
Developer : 杭州青奇科技有限公司
Publisher : Instagram,Facebook,今日头条,今日头条,西瓜视频,西瓜视频,抖音火山版-原火山小视频,抖音
Total creative ads during the time period : 330
Duration : 557
Popularity : 22,871
Check ASO Keywords of 街兔电单车
2. 街兔电单车’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 街兔电单车 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 街兔电单车 in the recent period. As of 2021-03-16, among the 街兔电单车‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 街兔电单车's the proportion of networks impressions are placed like this:
Messenger's proportion is 35.32%,
Facebook's proportion is 35.16%,
Instagram's proportion is 29.51%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, 街兔电单车‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 街兔电单车
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 街兔电单车. We can see some advertising trends.
Top 1 Ad Creative of 街兔电单车
Ad Details ：
Headline ：公车还有多久到？一查就知道，快来看看吧~
Text ：
Top 2 Ad Creative of 街兔电单车
Ad Details ：
Headline ：不知道几点出门赶不上公交？滴滴公交一查就知道！
Text ：
Top 3 Ad Creative of 街兔电单车
Ad Details ：
Headline ：不知道几点出门赶不上公交？滴滴公交一查就知道！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 48 | 48 |
| Popularity | 286 | 269 | 267 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 西瓜视频 | 西瓜视频 | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 街兔电单车 in recent advertising is 西瓜视频, and the main creative type is Image.
In conclusion: The above is a free 街兔电单车's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 街兔电单车, you can click the app name below to view related reports, or you can find more info in ASOTools.