西瓜视频 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 西瓜视频's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 西瓜视频.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 西瓜视频
App Name : 西瓜视频
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 运城市阳光文化传媒有限公司
Publisher : 周公解梦,WTV影视大全,触宝电话,东方头条,糗事百科,今日影视大全,360手机助手,铃声多多
Total creative ads during the time period : 10,000
Duration : 1,596
Popularity : 4,252,403
Check ASO Keywords of 西瓜视频
2. 西瓜视频’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 西瓜视频 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 西瓜视频 in the recent period. As of 2021-03-11, among the 西瓜视频‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 69.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 西瓜视频's the proportion of networks impressions are placed like this:
今日头条's proportion is 63.77%,
vivo浏览器's proportion is 31.96%,
头条穿山甲's proportion is 4.27%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 西瓜视频‘s network with the most ads is vivo浏览器 and its proportion is 53.85%.
3. Top 3 Ad Creative Analysis of 西瓜视频
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 西瓜视频. We can see some advertising trends.
Top 1 Ad Creative of 西瓜视频
Ad Details ：
Headline ：西瓜视频
Text ：发生在老家的真人真事！
Top 2 Ad Creative of 西瓜视频
Ad Details ：
Headline ：测测你能找出几处不同
Text ：
Top 3 Ad Creative of 西瓜视频
Ad Details ：
Headline ：经典电影免费看
Text ：不要广告免费看，热门电影，丰富综艺，想看就看！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 182 | 331 | 1 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 1280 x 720 | 150 x 150 | 800 x 1200 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 头条穿山甲 | 腾讯社交广告（广点通） |
| Related Ads | 51 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 西瓜视频 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 西瓜视频's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 西瓜视频, you can click the app name below to view related reports, or you can find more info in ASOTools.