Remitly: Transfer Money Abroad Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Remitly: Transfer Money Abroad's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Remitly: Transfer Money Abroad.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Remitly: Transfer Money Abroad
App Name : Remitly: Transfer Money Abroad
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Remitly Inc
Publisher : Instagram,Facebook,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Canasta - Card Game,Cymera
Total creative ads during the time period : 10,000
Duration : 1,398
Popularity : 1,291,816
Check ASO Keywords of Remitly: Transfer Money Abroad
2. Remitly: Transfer Money Abroad’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Remitly: Transfer Money Abroad in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Remitly: Transfer Money Abroad in the recent period. As of 2021-03-15, among the Remitly: Transfer Money Abroad‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Remitly: Transfer Money Abroad's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 81.44%,
Messenger's proportion is 6.98%,
Instagram's proportion is 6.55%,
Facebook's proportion is 4.56%,
Audience Network's proportion is 0.47%.
In the date of 2021-03-15, Remitly: Transfer Money Abroad‘s network with the most ads is Google Ads(Admob) and its proportion is 56.72%.
3. Top 3 Ad Creative Analysis of Remitly: Transfer Money Abroad
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Remitly: Transfer Money Abroad. We can see some advertising trends.
Top 1 Ad Creative of Remitly: Transfer Money Abroad
Ad Details ：
Headline ：🇬🇹 ¿Enviando dinero a Guatemala?
Text ：With 900 Banrural locations and 7,000 other cash pick up locations, loved ones can pick up their money close to home.
Top 2 Ad Creative of Remitly: Transfer Money Abroad
Ad Details ：
Headline ：🇩🇴 ¿Enviando dinero a República Dominicana?
Text ：Envía dinero fácilmente a varios lugares en República Dominicana, incluidos Caribe Express y BanReservas.
Top 3 Ad Creative of Remitly: Transfer Money Abroad
Ad Details ：
Headline ：🇬🇹 Sending money to Guatemala?
Text ：Con 900 ubicaciones de Banrural y más de 7,000 puntos de entrega, tus seres queridos pueden recibir dinero cerca de casa.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 396 | 396 | 396 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Argentina,Cuba,Colombia,Venezuela,Spain,Paraguay,Mexico,Peru,Panama,Chile | United States |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Remitly: Transfer Money Abroad in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Remitly: Transfer Money Abroad's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Remitly: Transfer Money Abroad, you can click the app name below to view related reports, or you can find more info in ASOTools.