趣扫 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 趣扫's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 趣扫.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 趣扫
App Name : 趣扫
Logo：
OS : Android
Network : 今日头条,WIFI万能钥匙,头条穿山甲
Developer : 星业（海南）科技有限公司
Publisher : 今日头条,Knife.io,蜻蜓FM（全球电台收音機）,最右,扎堆小说,趣头条,墨迹天气,极速清理大师
Total creative ads during the time period : 538
Duration : 189
Popularity : 28,380
Check ASO Keywords of 趣扫
2. 趣扫’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 趣扫 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 趣扫 in the recent period. As of 2021-03-11, among the 趣扫‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 趣扫's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 趣扫‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 趣扫
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 趣扫. We can see some advertising trends.
Top 1 Ad Creative of 趣扫
Ad Details ：
Headline ：趣扫
Text ：变老时光机
Top 2 Ad Creative of 趣扫
Ad Details ：
Headline ：趣味测试：测一测你变老后长什么样？
Text ：
Top 3 Ad Creative of 趣扫
Ad Details ：
Headline ：太神奇了！我变老以后竟然长这样？你也来测一测~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 93 | 103 | 88 |
| Popularity | 213 | 184 | 148 |
| Dimensions | 960 x 540 | 720 x 1280 | 540 x 960 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 今日头条 | 今日头条 |
| Related Ads | 3 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 趣扫 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 趣扫's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 趣扫, you can click the app name below to view related reports, or you can find more info in ASOTools.