转转 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 转转's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 转转.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 转转
App Name : 转转
Logo：
OS : iOS
Network : 腾讯社交广告（广点通）,网易新闻,一点资讯
Developer : 天津转转世界科技有限责任公司
Publisher : 快报-腾讯兴趣阅读平台,腾讯新闻,糗事百科
Total creative ads during the time period : 3,520
Duration : 1,572
Popularity : 176,258
Check ASO Keywords of 转转
2. 转转’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 转转 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 转转 in the recent period. As of 2021-02-28, among the 转转‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, 转转's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 49.32%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-28, 转转‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 转转
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 转转. We can see some advertising trends.
Top 1 Ad Creative of 转转
Ad Details ：
Headline ：9成新，发票在，低价出售
Text ：
Top 2 Ad Creative of 转转
Ad Details ：
Headline ：588元急售二手苹果手机
Text ：
Top 3 Ad Creative of 转转
Ad Details ：
Headline ：武汉急售：120元出，九成新，月底搬家不带走
Text ：武汉急售：120元出，九成新，月底搬家不带走
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 177 | 281 | 315 |
| Popularity | 992 | 982 | 974 |
| Dimensions | 1280 x 720 | 1280 x 720 | 230 x 152 |
| Creative Type | Image | Image | Image |
| Network | 一点资讯 | 一点资讯 | 腾讯社交广告（广点通） |
| Related Ads | 1 | 2 | 3 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 转转 in recent advertising is 一点资讯, and the main creative type is Image.
In conclusion: The above is a free 转转's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 转转, you can click the app name below to view related reports, or you can find more info in ASOTools.