Knights of Pen & Paper 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Knights of Pen & Paper 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Knights of Pen & Paper 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Knights of Pen & Paper 2
App Name : Knights of Pen & Paper 2
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Paradox Interactive
Publisher : Instagram,Facebook
Total creative ads during the time period : 36
Duration : 2,132
Popularity : 23,677
Check ASO Keywords of Knights of Pen & Paper 2
2. Knights of Pen & Paper 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Knights of Pen & Paper 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Knights of Pen & Paper 2 in the recent period. As of 2021-03-16, among the Knights of Pen & Paper 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Knights of Pen & Paper 2's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.98%,
Instagram's proportion is 20.6%,
Audience Network's proportion is 14.71%,
Messenger's proportion is 14.71%,
's proportion is .
In the date of 2021-03-16, Knights of Pen & Paper 2‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Knights of Pen & Paper 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Knights of Pen & Paper 2. We can see some advertising trends.
Top 1 Ad Creative of Knights of Pen & Paper 2
Ad Details ：
Headline ：Knights of Pen and Paper 2: Free Edition
Text ：Join the retro RPG world of Paperos - become a Knight of Pen and Paper in the newly revamped "Free Edition"!
Top 2 Ad Creative of Knights of Pen & Paper 2
Ad Details ：
Headline ：Knights of Pen and Paper 2: Free Edition
Text ：Become a Knight of Pen and Paper in the newly revamped "Free Edition"!
Top 3 Ad Creative of Knights of Pen & Paper 2
Ad Details ：
Headline ：Knights of Pen and Paper 2: Free Edition
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 550 | 376 | 376 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 3 | 2 | 3 |
| Countries | Austria,Australia,United States,New Zealand,Netherlands,United Kingdom,Sweden,Germany,France,Norway,Belgium,Finland,Canada,Denmark,Ireland | Norway,United Kingdom,Netherlands,France,Canada,Austria,Germany,United States,Australia,New Zealand | Austria,Finland,Germany,Belgium,New Zealand,United Kingdom,Canada,Netherlands,United States,Australia,Denmark,Ireland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Knights of Pen & Paper 2 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Knights of Pen & Paper 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Knights of Pen & Paper 2, you can click the app name below to view related reports, or you can find more info in ASOTools.