ISU Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ISU Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ISU Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ISU Mobile
App Name : ISU Mobile
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Indiana State University
Publisher : Instagram,Facebook
Total creative ads during the time period : 233
Duration : 370
Popularity : 45,911
Check ASO Keywords of ISU Mobile
2. ISU Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ISU Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ISU Mobile in the recent period. As of 2021-03-14, among the ISU Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, ISU Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.77%,
Instagram's proportion is 33.65%,
Messenger's proportion is 29.58%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, ISU Mobile‘s network with the most ads is Facebook and its proportion is 38.1%.
3. Top 3 Ad Creative Analysis of ISU Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ISU Mobile. We can see some advertising trends.
Top 1 Ad Creative of ISU Mobile
Ad Details ：
Headline ：Earn Your Criminology or Criminal Justice Degree
Text ：.
Top 2 Ad Creative of ISU Mobile
Ad Details ：
Headline ：Earn Your Criminology or Criminal Justice Degree
Text ：.
Top 3 Ad Creative of ISU Mobile
Ad Details ：
Headline ：Earn Your Criminology or Criminal Justice Degree
Text ：.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 158 | 158 | 158 |
| Popularity | 972 | 971 | 971 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ISU Mobile in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free ISU Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ISU Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.