livi Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the livi Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps livi Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of livi Bank
App Name : livi Bank
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Livi Bank Limited
Publisher : Instagram,Facebook,Hunter Safari Fiesta - Jungle Animal Hunting Games,Grand City Auto Crime Simulator,Zombie game catchers and smashers Z. Exterminators,越狱监狱突围3D - 一个逃犯，并从恶魔岛监狱刺客的越狱
Total creative ads during the time period : 598
Duration : 198
Popularity : 39,752
Check ASO Keywords of livi Bank
2. livi Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser livi Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of livi Bank in the recent period. As of 2021-03-15, among the livi Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.53%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.47%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, livi Bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.78%,
Instagram's proportion is 42.37%,
Audience Network's proportion is 7.43%,
Messenger's proportion is 7.43%,
's proportion is .
In the date of 2021-03-15, livi Bank‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of livi Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of livi Bank. We can see some advertising trends.
Top 1 Ad Creative of livi Bank
Ad Details ：
Headline ：【#livi家英哥求分攻略 — 家英哥竟然向林德信求「分」 😱 😱 😱 】
Text ：【#livi家英哥求分攻略 — 家英哥竟然向 Alex Lam 林德信 求「分」 😱 😱 😱 】
唔係求「婚」，係求「分」— yuu積分吖！事關家英哥嚟緊會喺livi Facebook 同Instagram 醒你 #livi家英哥求分三步曲 — 教你推薦朋友拎盡：
1. 🤳200,000 yuu積分 （總值相等於HK$1,000 yuu現金劵）
2. 🎁至少10%現金獎賞*
3. 📈 3%升級存款年利率^
仲唔快啲聽家英哥教路，去App Store及Google Play下載livi >> 打開livi app >> 按「邀請好友」獲取自己嘅邀請碼 >> 將邀請碼share俾朋友！
同時，記得緊貼我哋 Facebook 同 Instagram 啦！
#livi #livibank #LiveYourWay #隨你生活 #全新虛擬銀行 #方便快捷虛擬銀行體驗 #當livi遇上yuu #家英哥教你求分 #我向你求分我求你應呀承 #livi獎賞大升級 #yuu積分 #ShakeShake現金獎賞 #升級年利率 #VirtualBank #HKVirtualBank #HongKong #innovation
優惠受條款及細則約束， 詳情請見我們的網站。
“至少10%”只適用於少於HK$ 500 的單一消費，HK$ 500以上的單一消費現金獎賞有可能少於10%。 ^適用於首HK$50,000存款
Top 2 Ad Creative of livi Bank
Ad Details ：
Headline ：送高達HK$5,000獎賞
Text ：【livi-全新虛擬銀行，令你嘅生活充滿獎賞】 livi提供唔同消費及儲蓄獎賞，令你無論使錢定儲錢都更有效率，邊買邊賺獎賞，每日幫你財富增值，慳得更多💰 而家開戶，可以享有高達HK$5,000推薦獎賞＋3%活期存款年利息＋最少1%現金獎賞* livi獲金管局發牌，亦有最高50萬元存款保障，開戶全程一app辦妥，最快5-10分鐘就可以完成手續，令你唔再受時間及地點限制，輕鬆開戶、存款、交易兼賺獎賞！ 上述優惠受條款及細則約束，詳情請見我們的網站。 * “現金獎賞”是livi的獎賞計劃，客戶付款後shake一shake手機，賺取獎賞於下一次購物時使用。”至少1%”只適用於少於HK$ 200 的單一消費，HK$200以上的單一消費現金獎賞有可能少於1%。 #livi #livibank #LiveYourWay #VirtualBank
Top 3 Ad Creative of livi Bank
Ad Details ：
Headline ：送高達HK$5,000獎賞
Text ：【livi-全新虛擬銀行，令你嘅生活充滿獎賞】 livi提供唔同消費及儲蓄獎賞，令你無論使錢定儲錢都更有效率，邊買邊賺獎賞，每日幫你財富增值，慳得更多💰 而家開戶，可以享有高達HK$5,000推薦獎賞＋3%活期存款年利息＋最少1%現金獎賞* livi獲金管局發牌，亦有最高50萬元存款保障，開戶全程一app辦妥，最快5-10分鐘就可以完成手續，令你唔再受時間及地點限制，輕鬆開戶、存款、交易兼賺獎賞！ 上述優惠受條款及細則約束，詳情請見我們的網站。 * “現金獎賞”是livi的獎賞計劃，客戶付款後shake一shake手機，賺取獎賞於下一次購物時使用。”至少1%”只適用於少於HK$ 200 的單一消費，HK$200以上的單一消費現金獎賞有可能少於1%。 #livi #livibank #LiveYourWay #VirtualBank
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 35 | 35 |
| Popularity | 119 | 111 | 111 |
| Dimensions | 400 x 400 | 338 x 600 | 338 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | English | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for livi Bank in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free livi Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to livi Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.