途家 - 公寓预订 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 途家 - 公寓预订's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 途家 - 公寓预订.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 途家 - 公寓预订
App Name : 途家 - 公寓预订
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,百度,小米浏览器
Developer : 途家网
Publisher : 百度,快报-腾讯兴趣阅读平台,安卓壁纸-含动态壁纸,宝宝巴士,最美锁屏,中华万年历,安卓动态壁纸
Total creative ads during the time period : 289
Duration : 1,433
Popularity : 12,868
Check ASO Keywords of 途家 - 公寓预订
2. 途家 - 公寓预订’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 途家 - 公寓预订 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 途家 - 公寓预订 in the recent period. As of 2021-03-09, among the 途家 - 公寓预订‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, 途家 - 公寓预订's the proportion of networks impressions are placed like this:
百度's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, 途家 - 公寓预订‘s network with the most ads is 百度 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 途家 - 公寓预订
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 途家 - 公寓预订. We can see some advertising trends.
Top 1 Ad Creative of 途家 - 公寓预订
Ad Details ：
Headline ：途家网官网_可洗衣做饭
Text ：途家网官网,APP注册领新人专享红包,能洗衣做饭,可携宠入住,旅行如同回家!途家网官网,比酒店便宜50%,感受当地生活,享温馨,舒适居家体验!人文北京摩登上海巴适成都其他城市新奇住宿活动专区
Top 2 Ad Creative of 途家 - 公寓预订
Ad Details ：
Headline ：周四民宿特卖超低折扣限时抢！
Text ：
Top 3 Ad Creative of 途家 - 公寓预订
Ad Details ：
Headline ：周四民宿特卖超低折扣限时抢
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 84 | 104 | 107 |
| Popularity | 637 | 447 | 370 |
| Dimensions | 240 x 240 | 640 x 320 | 640 x 320 |
| Creative Type | Image | Image | Image |
| Network | 百度 | ||
| Related Ads | 1 | 2 | 3 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 途家 - 公寓预订 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 途家 - 公寓预订's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 途家 - 公寓预订, you can click the app name below to view related reports, or you can find more info in ASOTools.