酷我音乐 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 酷我音乐's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 酷我音乐.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 酷我音乐
App Name : 酷我音乐
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer : 北京酷我科技有限公司
Publisher : 触宝电话,福星高照,今日头条,火山直播,抖音短视频,猎豹浏览器,极速清理大师,扎堆小说,西瓜视频
Total creative ads during the time period : 2,447
Duration : 1,127
Popularity : 258,146
Check ASO Keywords of 酷我音乐
2. 酷我音乐’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 酷我音乐 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 酷我音乐 in the recent period. As of 2021-03-11, among the 酷我音乐‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 酷我音乐's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 45.7%,
抖音短视频's proportion is 22.1%,
火山小视频's proportion is 21.75%,
今日头条's proportion is 10.45%,
's proportion is .
In the date of 2021-03-11, 酷我音乐‘s network with the most ads is 西瓜视频 and its proportion is 44.44%.
3. Top 3 Ad Creative Analysis of 酷我音乐
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 酷我音乐. We can see some advertising trends.
Top 1 Ad Creative of 酷我音乐
Ad Details ：
Headline ：不要再花钱听歌了,经典老歌500首,免费听不花一分钱！
Text ：
Top 2 Ad Creative of 酷我音乐
Ad Details ：
Headline ：不要再花钱听歌了,经典老歌500首,免费听不花一分钱！
Text ：
Top 3 Ad Creative of 酷我音乐
Ad Details ：
Headline ：还在花冤枉钱听歌呢?用它不花一分钱在线免费听！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 179 | 174 | 176 |
| Popularity | 985 | 984 | 983 |
| Dimensions | 360 x 640 | 640 x 360 | 360 x 640 |
| Creative Type | Video | Video | Video |
| Network | 火山小视频 | 西瓜视频 | 抖音短视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 酷我音乐 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 酷我音乐's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 酷我音乐, you can click the app name below to view related reports, or you can find more info in ASOTools.