附近人 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 附近人's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 附近人.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 附近人
App Name : 附近人
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer :
Publisher : 360手机助手,中华万年历,扎堆小说,今日头条,西瓜视频
Total creative ads during the time period : 539
Duration : 133
Popularity : 27,684
Check ASO Keywords of 附近人
2. 附近人’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 附近人 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 附近人 in the recent period. As of 2021-03-11, among the 附近人‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 附近人's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 附近人‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 附近人
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 附近人. We can see some advertising trends.
Top 1 Ad Creative of 附近人
Ad Details ：
Headline ：在本区，晚上睡不好，打开附近人，聊个喜欢的？
Text ：
Top 2 Ad Creative of 附近人
Ad Details ：
Headline ：本区附近，喜欢成熟的，想找个人聊天，喜欢大叔型
Text ：
Top 3 Ad Creative of 附近人
Ad Details ：
Headline ：一个人在外打工，想找个人陪，有意向的来聊聊
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 25 | 23 |
| Popularity | 90 | 86 | 82 |
| Dimensions | 540 x 960 | 540 x 960 | 960 x 540 |
| Creative Type | Video | Video | Video |
| Network | 今日头条 | 今日头条 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 附近人 in recent advertising is 今日头条, and the main creative type is Video.
In conclusion: The above is a free 附近人's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 附近人, you can click the app name below to view related reports, or you can find more info in ASOTools.