高德地图 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 高德地图's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 高德地图.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 高德地图
App Name : 高德地图
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,WIFI万能钥匙
Developer : 高德软件
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,东方头条,周公解梦,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,今日影视大全,猎豹安全大师,黄历万年历开运
Total creative ads during the time period : 5,438
Duration : 1,991
Popularity : 312,485
Check ASO Keywords of 高德地图
2. 高德地图’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 高德地图 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 高德地图 in the recent period. As of 2021-03-10, among the 高德地图‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 41.18%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.82%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 高德地图's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 46.34%,
腾讯社交广告（广点通）'s proportion is 26.97%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 高德地图‘s network with the most ads is 西瓜视频 and its proportion is 41.18%.
3. Top 3 Ad Creative Analysis of 高德地图
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 高德地图. We can see some advertising trends.
Top 1 Ad Creative of 高德地图
Ad Details ：
Headline ：高德地图-让出行更美好
Text ：在泰州公交可以实时查询啦，以后再也不用错过班车啦！
Top 2 Ad Creative of 高德地图
Ad Details ：
Headline ：高德地图-让出行更美好
Text ：在泰州公交可以实时查询啦，以后再也不用错过班车啦！
Top 3 Ad Creative of 高德地图
Ad Details ：
Headline ：全新智能高德地图
Text ：最近出行就用高德地图！吃喝玩乐，一搜即得！路线清晰精准！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 170 | 323 |
| Popularity | 990 | 989 | 986 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Image |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 高德地图 in recent advertising is , and the main creative type is Video.
In conclusion: The above is a free 高德地图's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 高德地图, you can click the app name below to view related reports, or you can find more info in ASOTools.