데일리밀 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 데일리밀's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 데일리밀.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 데일리밀
App Name : 데일리밀
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : omeun
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Un día más culto,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),APUS Message Center—Intelligent management
Total creative ads during the time period : 767
Duration : 721
Popularity : 116,274
Check ASO Keywords of 데일리밀
2. 데일리밀’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 데일리밀 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 데일리밀 in the recent period. As of 2021-03-11, among the 데일리밀‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.18%, Carousel category's proportion is 18.18%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 데일리밀's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.45%,
Facebook's proportion is 25.37%,
Audience Network's proportion is 24.59%,
Messenger's proportion is 24.58%,
's proportion is .
In the date of 2021-03-11, 데일리밀‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of 데일리밀
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 데일리밀. We can see some advertising trends.
Top 1 Ad Creative of 데일리밀
Ad Details ：
Headline ：간편하고 맛있는 데일리밀 식단
Text ：데일리밀이 추천하는 식단과 간식
이제 걱정 말고 맛있게 관리해요🙆
🥦1일 1식 샐러드 프로그램
🥦하루 900Kcal 식단 프로그램
🥦단기 속성 덴마크 식단
🥦하루 600Kcal 간헐적 단식
매일 문 앞 새벽배송으로 간편하게 관리해요!
Top 2 Ad Creative of 데일리밀
Ad Details ：
Headline ：단기 속성 덴마크 식단
Text ：이제 덴마크식단으로 2주만에 관리해요.
빠른 효과로 단기속성 관리 가능 ! 🙆♀
따로 준비할 것 없이 주문만 하면✔
매일 조리해서 매일 새벽배송✔
2주 후 몸의 변화를 마주하세요.
Top 3 Ad Creative of 데일리밀
Ad Details ：
Headline ：단기 속성 덴마크 식단
Text ：이제 덴마크식단으로 2주만에 관리해요.
빠른 효과로 단기속성 관리 가능 ! 🙆♀
따로 준비할 것 없이 주문만 하면✔
매일 조리해서 매일 새벽배송✔
2주 후 몸의 변화를 마주하세요.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 75 | 75 |
| Popularity | 770 | 508 | 506 |
| Dimensions | 400 x 400 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for 데일리밀 in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free 데일리밀's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 데일리밀, you can click the app name below to view related reports, or you can find more info in ASOTools.