올리브영 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 올리브영's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 올리브영.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 올리브영
App Name : 올리브영
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : CJ 올리브영
Publisher : Instagram,Facebook,台灣大車隊 55688,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Piano Ball: Run On Music Tiles,Discount Calculator % Off App
Total creative ads during the time period : 226
Duration : 564
Popularity : 16,585
Check ASO Keywords of 올리브영
2. 올리브영’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 올리브영 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 올리브영 in the recent period. As of 2021-03-15, among the 올리브영‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 올리브영's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, 올리브영‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 올리브영
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 올리브영. We can see some advertising trends.
Top 1 Ad Creative of 올리브영
Ad Details ：
Headline ：[닥터브로너스]베이비 언센티드 퓨어 캐스틸솝 475ml
Text ：✨올리브영 Best of Best✨
기초부터 색조까지 모든 인기 제품 총집합!
올리브영 온라인몰에서 할인중💝
Top 2 Ad Creative of 올리브영
Ad Details ：
Headline ：[닥터브로너스]베이비 언센티드 퓨어 캐스틸솝 475ml
Text ：✨올리브영 Best of Best✨
기초부터 색조까지 모든 인기 제품 총집합!
올리브영 온라인몰에서 할인중💝
Top 3 Ad Creative of 올리브영
Ad Details ：
Headline ：[닥터브로너스]라벤더 퓨어 캐스틸솝 475ml
Text ：✨올리브영 Best of Best✨
기초부터 색조까지 모든 인기 제품 총집합!
올리브영 온라인몰에서 할인중💝
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 34 |
| Popularity | 165 | 165 | 165 |
| Dimensions | 550 x 550 | 550 x 550 | 550 x 550 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for 올리브영 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 올리브영's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 올리브영, you can click the app name below to view related reports, or you can find more info in ASOTools.