As the mobile gaming industry becomes more competitive, marketers face critical questions: How many creatives are enough? Which regions require which strategies? How should creative resources be split between iOS and Android?.

To help answer these, SocialPeta, in collaboration with Reforged Labs, have jointly released the report 2025 Global Mobile Game Marketing Insights & Creative Breakdownpowered by 1.7B+ creatives and 1M+ new assets added daily.

What You’ll Find:
  • Smarter creative capacity: Top studios produce 123 creatives per month, with 58% new, highlighting the need for efficient, scalable workflows.
  • Regional strategy differences: North America and Hong Kong/Taiwan focus on high-volume exposure, while Europe prioritizes rapid creative iteration.
  • Genre-specific best practices: Strategy and RPG games use full-funnel coverage, whereas Puzzle games rely on high-quality, video-first creatives.
  • Winning hooks and formulas: The report explains how top-performing ads use effective hooks and creative formulas that consistently convert.
Spanning 28 pages, this report offers clear, actionable guidance for marketers aiming to scale globally, optimize performance, and stay ahead of 2025’s creative trends. Download the full report to uncover new opportunities and accelerate global growth.

SocialPeta Marketing Partners


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Want to discuss marketing collaboration?

Get in touch with us: tracia@socialpeta.com