23andMe - DNA Testing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 23andMe - DNA Testing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 23andMe - DNA Testing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 23andMe - DNA Testing
App Name : 23andMe - DNA Testing
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : 23andMe, Inc.
Publisher : Instagram,Facebook,ดูดวงมือถือ ทะเบียนรถ บ้าน,Serbia Newspapers,The Family Tree of Family,Biblia de estudio,الرقية الشرعية لتطهير المنزل,قرآن سوم دبستان
Total creative ads during the time period : 248
Duration : 946
Popularity : 17,945
Check ASO Keywords of 23andMe - DNA Testing
2. 23andMe - DNA Testing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 23andMe - DNA Testing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 23andMe - DNA Testing in the recent period. As of 2021-03-13, among the 23andMe - DNA Testing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, 23andMe - DNA Testing's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, 23andMe - DNA Testing‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 23andMe - DNA Testing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 23andMe - DNA Testing. We can see some advertising trends.
Top 1 Ad Creative of 23andMe - DNA Testing
Ad Details ：
Headline ：23andMe Health + Ancestry Service
Text ：From counting steps to monitoring your sleep, you’re already doing so much to track your health. But your genetics can influence your health just like your lifestyle and environment can. Add personalized DNA insights from 23andMe for a more complete picture of your health.
Top 2 Ad Creative of 23andMe - DNA Testing
Ad Details ：
Headline ：23andMe Health + Ancestry Service
Text ：From counting steps to monitoring your sleep, you’re already doing so much to track your health. But your genetics can influence your health just like your lifestyle and environment can. Add personalized DNA insights from 23andMe for a more complete picture of your health.
Top 3 Ad Creative of 23andMe - DNA Testing
Ad Details ：
Headline ：23andMe Health + Ancestry Service
Text ：From counting steps to monitoring your sleep, you’re already doing so much to track your health. But your genetics can influence your health just like your lifestyle and environment can. Add personalized DNA insights from 23andMe for a more complete picture of your health.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 38 | 38 |
| Popularity | 188 | 188 | 188 |
| Dimensions | 600 x 600 | 600 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Australia,United States,United Kingdom,Canada | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 23andMe - DNA Testing in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free 23andMe - DNA Testing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 23andMe - DNA Testing, you can click the app name below to view related reports, or you can find more info in ASOTools.