TVNZ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TVNZ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TVNZ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TVNZ
App Name : TVNZ
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Television New Zealand Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 81
Duration : 977
Popularity : 6,768
Check ASO Keywords of TVNZ
2. TVNZ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TVNZ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TVNZ in the recent period. As of 2021-03-10, among the TVNZ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, TVNZ's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.1%,
Instagram's proportion is 49.9%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, TVNZ‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of TVNZ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TVNZ. We can see some advertising trends.
Top 1 Ad Creative of TVNZ
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：Michael Chiklis is back! 🚨
Channelling the tough, no-nonsense characters he's known and loved for, catch Chiklis as Ben Clemens, in the all-new series #Coyote—streaming now on TVNZ OnDemand.
Top 2 Ad Creative of TVNZ
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：From the front lines of the border, things take a tumultuous turn for retired border patrol agent, Ben Clemens.
Played by the powerful actor Michael Chiklis, #Coyote is streaming now on TVNZ OnDemand.
Top 3 Ad Creative of TVNZ
Ad Details ：
Headline ：Coyote | Stream Now 🍿
Text ：Retired border patrol agent, Ben Clemens never thought he'd be helping the people he worked his whole life to stop.
#Coyote is streaming now on TVNZ OnDemand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 28 | 28 |
| Popularity | 136 | 136 | 136 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,Canada,United States,Australia | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TVNZ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TVNZ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TVNZ, you can click the app name below to view related reports, or you can find more info in ASOTools.