月猫 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 月猫's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 月猫.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 月猫
App Name : 月猫
Logo：
OS : Android
Network : 头条穿山甲,WIFI万能钥匙,今日头条
Developer : 北京德远志广科技有限公司
Publisher :
Total creative ads during the time period : 172
Duration : 474
Popularity : 8,774
Check ASO Keywords of 月猫
2. 月猫’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 月猫 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 月猫 in the recent period. As of 2021-03-10, among the 月猫‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 月猫's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 月猫‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 月猫
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 月猫. We can see some advertising trends.
Top 1 Ad Creative of 月猫
Ad Details ：
Headline ：右江微信二婚群，已有很多男性找到对象，即将满群
Text ：右江微信二婚群，已有很多男性找到对象，即将满群
Top 2 Ad Creative of 月猫
Ad Details ：
Headline ：睡不着吗？来看精彩的小视频吧
Text ：
Top 3 Ad Creative of 月猫
Ad Details ：
Headline ：自拍视频，在线，直播中......
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 4 | 4 |
| Popularity | 62 | 57 | 57 |
| Dimensions | 1280 x 720 | 648 x 360 | 648 x 360 |
| Creative Type | Image | Image | Image |
| Network | 头条穿山甲 | WIFI万能钥匙 | WIFI万能钥匙 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 月猫 in recent advertising is 头条穿山甲, and the main creative type is Image.
In conclusion: The above is a free 月猫's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 月猫, you can click the app name below to view related reports, or you can find more info in ASOTools.